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Archive for the ‘Astute businesswoman’ Category

Many entrepreneurs focus on the primary sales. Then leave the client at their mercy for other companies with knowledge of the importance of loyalty to remove them.

How do you stop this bleeding? Follow these strategies.

Draw them no profit

Here is one of the biggest problems that the employer makes. Think “I have to attract customers and make profits in the first sale.”

On the one hand you’re thinking well, but if we analyze the cost of living for a client, we can attract them without making a profit then loyalty and generate revenue through the relationship with that customer. Let me explain.

Let’s say the average customer spends $ 80 on the first sale and returning to buy about 4 times a year by investing the same amount. You are leaving $ 320.00 in your pocket annually. Now let’s say this client’s life is 2 years, leaving $ 640.00 in revenue. These numbers are average. I hope you’re analyzing your average income per customer and the life that stays with you.

Lose to win

Take the example of a beauty salon. The most advertised regular prices of their services, and thus compete with other salons. Now enter the market this astute businesswoman and announces a special never seen before (where she earns nothing) to attract new clientele.

Invest $ 100 pamphlets.
Invest $ 50 in a boy at school for distribution.
It attracts 30 new customers.
All clients spend $ 20 (regularly $ 80) in court, dyed hair and polished: $ 500.

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