Archive for the ‘Brand product’ Category
Define a trademark positioning takes time and a number of influential factors analysis and in different situations, for the construction process of trademark positioning tools divide into two groups. A group in external conditions and the other consumer perspectives.
Analyzing these factors are:
Estate Brand: Any brand has a source and as such we must analyze the positioning crafted from the origin of this, as the brand is created by providing a range of benefits and features to consumers and how are you are a number of factors for assimilation consumers, we see that are intrinsic strengths of the brand and original as there is created a credibility in what to do and its close relationship brand product. In the roots of the brand that we originally found it reflects the starting point as is the case of:
Competitive Environment: The marks not only compete with its category, at the time of a place in consumers’ minds are in constant battle, to generate a good ranking is necessary to analyze the competitive environment and see the various choices that the consumer definitely can see and respond at any time and makes us lose as we know who won, which is reviewing and clarifying the role of other brands that become my competition both directly and indirectly, and giving an overview of opportunities and threats my business and competitive environment.
Target: The target or target group is important to analyze from the target position to know who really went our efforts, we do know who the person who chooses to use my brand pudiendola or Buy.