Business Information

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Digital Content holds an increasingly prominent role in the promotion and development of economies and modern societies, as it is an instrument for wealth creation in the context of knowledge economy and development engine of the Society of Information.

The new forms of use and marketing of content on the Web are materializing new business opportunities and social initiatives hitherto unthinkable as traditional models. Aware of this importance, companies worldwide are adapting their business logic to the new paradigm of information exchange, availability of services and customer relationships based on business models that offer legal tenders, quality and affordable content, which the public can access.

The Content Industry is formed by the music industry, film, television, radio, video games, books and periodicals, both in its physical and digital. In the last decade, the contents have undergone a real transformation, evolving from traditional to digital formats, as necessary and appropriate to constant innovation in the way of creating and COM modification to generate new business and boost wealth in this industry.

In addition, under the impetus of the government, Spain has a high deployment of broadband lines and 3g. This allows the market of potential users of new content to multiply significantly. Over 70% of the Spanish population is consuming some content, which demonstrates the high degree of “digitalization” of our society.

The Content-generating industry revenues in 2009 in Spain about 15.174 million euros, up 10% over 2003. In addition, the decrease caused in the past two years by the current economic crisis has been only 4%, far from what other industries have been accused as 20% in construction, 18% in the automotive or 9, 8% in business services. Therefore, a leading sector requires our full attention.

Higher education institutions, public and private, create strategies to link with the business sector to fund development of small and medium enterprises sector, which constitutes 99.8 percent of the country’s business base and important engine for national development, because it generates more than 52 percent of GDP, said the rector of the Universidad Autonomy del Estrada de Mexico, Eduardo Gaza Liege.

By participating in the panel discussion “Developing SME = Employment Growth in Mexico. Business Summit 2010 “Time off: Actions for Change”, which takes place in the city of Toucan, the rector of the UAEM spoke of the potential that universities have to ensure the creation, retention and new business expansion and employment.

In this context, Gaza Liege recalled that Mexico State Leading Academic holds the presidency of the Mexican Association of Centers for the Development of Small Enterprises (AMCDPE), which provides free advice, training and small business incubation, in order to link higher education institutions with industry.

He explained that through AMCDPE promotes the business model Development Centers Small Business-Small Business Development Centers or Specs, through which they provide consulting services, consulting, training and information to Sees.

However, he said Gaza Liege; the Association seeks to accompany Sees and link with the sectors, which can facilitate their growth, allowing real-time business with more than 750 000 companies in the United States and more than 100 thousand SBDC that country.
In addition, there was the rector of the Autonomous State of Mexico, provides access to market intelligence system that includes statistics Sydney dereference to support market research and sales planning and marketing and export strategies.

To the extent that there are no formal negotiations with interested investors by Mexican Airlines, and a business plan on the table or preliminary agreements with each passing day the airline goes out of business aims.

Lynette Calve, general secretary of the Association of Flight Attendants (ASSA) estimated that under the current situation, the chances are slim for the oldest airline in Mexico and Latin America can resume the flight.

“I think this time there are at most a 30% chance of resurgence. This is not a matter of optimism or pessimism, but to see the reality, to see where you stand and know that your decisions and your statements depends people, “he said in extremist directly.

“I can not tell them (which represents the flight attendants), do not worry, this will succeed, when in fact I have to do is warn that we must find a way to enter the home straight yet or go looking for alternatives, “he added.

On Wednesday, in an interview with Radio Formula, Francisco Molina, owner of Communications and Transport Secretariat (SCT), said there are possibilities for re-Mexican trade. “The situation is very difficult (for revival), but not impossible,” he said.

The official said there are three groups of investors interested in capitalizing on the airline without revealing your identity. He indicated that there are two major issues or challenges in relation to this enterprise: the situation of insolvency and workout of liabilities, and the definition of a profitable business plan.

“We must say that insofar as there are no agreements, not only workers but with the creditors, we headed direction into bankruptcy, at what speed, I do not think that is at breakneck speed,” said the representative of surcharges.