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It is interesting to see how the concepts of CRM is increasingly mentioned level of business publications, seminars, meetings, etc. Many of us are already working on the implementation of some elements related to CRM, but still find that there is confusion and lack of information about the real implications of a CRM strategy. This article aims to try to explain in a simple menorah, which means a strategy of centralization in the Client.

What is CRM? … … Will you remember all the definitions you’ve heard in seminars, lectures, software demonstrations, or read magazines, white papers and more … have now in mind those that define what is CRM very commonly used that is not …. I do not want to remind you the same, that there are thousands of documents and Web sites where you can find definitions highly sophisticated or extremely simple too. I would like to describe what I mean by CRM from a practical standpoint.

First, I believe that CRM has been a lifetime since man began to trade or barter. Perhaps the symbol as such is recent, but the concept behind this is as old as commerce itself. There have always been buyers and sellers and marketers have always tried to “captive” to their buyers through various mechanisms. I think from the beginning of time anyone has started a business process has tried to convince customers of the qualities and importance of your product or service.

Here comes out a factor, which is the center of a CRM strategy and the customer. As defined by Ted Levity “the raison deter of a business are the customers” no business without customers, without customers there is no value creation. Therefore, when I think about CRM that comes first to mind is the concept of Customer.

According to data from INEGI, Mexico has 5.1 million enterprises, of which 4.9 million are micro; small businesses are 299 thousand and 15 thousand medium.

In addition, according to data from Trail, a company providing electronic billing services, the Sees do not have the Information Technology department, because they require physical space, equipment and dedicated staff.

José Cam Argo, manager of Trail XSA, said IT departments of Sees are more focused on solving computer failure, that the administrative and accounting software to use.

“In Mexico, most companies often use software to use internet tools for their accounts,” he said.

In addition, according to data from the BSA, 60 percent of software used by companies in Mexico is apocryphal.

In recent years, several companies offer the scheme of Software as a Service (Seas), which allows companies to pay only for the software you use.

In addition to this initiative, countless online tools will enable the Sees to improve or start their accounting processes.

Colt, a leading provider of business communications and managed IT services, today announced it has attracted seven new agency and its distribution partners in the partner program Colt community following a recruitment campaign in the UK in recent three months. The new partners include TFM Networks and Expert Ltd. This is part of ongoing investment in the expansion Colt and support network of distributors, dealers and system integrators to sell its portfolio of award-winning communications and IT solutions.

Colt has held an event in London last week to introduce these new partners and portfolio perspective Colt and Community program and launch their sales revenue with Colt. 18 leading IT consultants, resellers and consultants to the extent of the ICT industry attended the event to improve their knowledge of the portfolio of Colt and the value it can bring to their customers.

Starting this month, members have access to a new product-training program designed to provide all new members with a thorough knowledge of products and services Colt. Couples who prefer to complete the formation of products in their own time can now also use Colt online learning management system to complete the necessary courses to obtain certification to sell products and services from Colt.

Rob Jump, Business Unit Director, Division of Colt medium enterprises in the UK, said: “Our investment in the channel is all about making Colt easier to do business with our partners. Besides offering top commissions for distributors and agents, we support our partners with a range of professional training programs and joint marketing and online capacity. This strategy is succeeding and we are delighted that new members so many want to work with us and sell our services to our platform for information delivery. “

Colt Community offers a range of benefits to the partners of Colt, on the basis of certification as Platinum Select Premium or partner. As partners move for greater accreditation, they become eligible for a growing number of benefits of the Community.