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Archive for the ‘Economic crisis’ Category

In this contribution, I will discuss them, but instead to explain the traditional way by giving its definition, I will propose them as different solutions to address the current situation of economic crisis. In addition, although any company (large, small, individual or company) could choose any of them, I find most useful book of concentration for the case of individual companies starting their business.

The current crisis is characterized by stagnant economic activity. To oversimplify, the sequence of events was as follows: No new loans and credits, demand has declined, companies sell less and are in the need to close, leading to rising unemployment and a further decline demand.

Besides macroeconomic measures can be taken to try to resolve the crisis, individuals may also launch a series of actions that allow them to just break the vicious circle that can convert the sequence of events (low-demand unemployment, reduced demand).

In the current crisis, firms face a smaller demand, the need to divide among the same competitors a number of smaller customers. Clearly, if the smaller number of customers opting for the product from a company, not its competitors, it has to offer something that makes it more attractive. In addition, the things that make customers opt for a product can be summarized in two: a lower price or a product feature that welcomes and appreciates and cannot find in other brand products.