Archive for the ‘Internal Marketing’ Category
Some companies do an excellent job attracting customers, but when you look at the following 4 points, how they fail at something? Look at the graph to see what I mean and implements strategies to improve your business.
1. External Marketing and Advertising
As we start the company and client relationship. Is advertised to draw you through it and creates an impression of that experience. An example is the impression of a notice of BMW car or a company that stands to be the best in customer service.
In your business, what you want to print through advertising?
2. Internal Marketing
Internal Marketing is the experience that your customer will take action when advertising your business. But here many entrepreneurs fail. For example, announce that you’re the best in customer service. The customer calls the phone and treated coldly by a representative untrained. What is the image you give?
Another example: The customer visits the shop and business is disorganized. What impression do you give? Everything your customer sees and experiences is internal marketing. The experience that once your client has to take action on your advertising.
Another area of great interest. You have an excellent advertisement and do an excellent job of internal marketing. The customer buys, but the products or services purchased are not consistent with the image created with the External and Internal Marketing. What impression do you give if the client feels that’s not what you expected?
4. Experience and Results
Another area that should be well aware of is the last part of the circle, because the sale does not end in the third step. An example is when all the above steps do their job brilliantly, but once the customer leaves the business, not given up. What will happen? What will your customers to other people?
Thank them when they leave.
Send them a card of thanks.
Send them an email.
Send them a printed or electronic newsletter.
Give up through mail, phone or email.