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Archive for the ‘Market evaluation’ Category

Start exporting should not be a dream for an entrepreneur. More than 4,400 small businesses have already made placements abroad and, between January and May this year, they sell for U.S. $ 533 million. Prompter director, Juan Carlos Mathews, produced a guide of 13 recommendations for new exporters. Stresses the importance of investing in small scale in order to identify and solve ‘bottleneck’ of the business.

1. Identify a business idea
Example: export poles Pima cotton market in Ecuador. Consult information sources Prompter, Peru’s trade offices abroad, business associations, journals, export statistics (Sunhat), among others.

2. Market evaluation
For example, you need to analyze the Ecuadorian market. Review consumption in that place, how it behaves production, imports and exports and trends. Conditions of access (tariffs, quality standards, etc.)…

3. Evaluation of supply potential
Thirstiness reviewing the supply of raw materials and other inputs, equipment for operation of processing plants and compare costs versus prices to determine the estimated profitability of the business.

4. Identification of potential buyers
as in step 1, you can consult specialized offices and business associations.

5. Contact and business proposal
it makes the presentation of the company and the required supply. We must also determine the product (brand name, English name, and technical name), the packaging, technical and commercial specifications and the means and terms of payment.

6. Negotiation
you start to negotiate with the companies responding to the proposal, we discuss all the terms of the offer. It is critical to note that everything has a cost (a certificate or a specific payment period) that a party has to bear.

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