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The Group has defined success as a strategy of growth and differentiation offer formats and trademarks that are tailored to the diversity of Colombian consumers.

Thus, it can provide services and products most appropriate for each type of customer, with formats and brands adapted to the reality of consumers in the big cities and municipalities downstream. Therefore, this week reconverted five of its stores in the Aura Valley.

Two new wineries Surinam
In the south of the Aura Valley, in places where previously functioned Carla supermarkets and Teague Cabinet, open two Surinam Bodegas. This is a close and familiar format, which thus reaches 51 points of sale throughout Colombia. Savings and economy Surinam offers customers layers 2 and 3 of the country. There you can buy a complete market and offers a broad portfolio of branded products Surinam.

And three new Success
On Friday May 7 Success brand will debut its new image in Medallion with the opening of three outlets under the concept of “Supermarket Success” with familiar staples displayed in spacious and well lit, which will provide customers comfort and ease when buying. There, the market will be the main protagonist: the prepared food section will extend its sales and portfolio. Fruits and vegetables will improve your presentation and availability of products.

In addition, it will offer a greater variety of dairy and frozen. Of course, the points program and extensive credit facilities and payment will be present, as well as the typical service success.

Multilevel marketing.

1. The multilevel sales is a special form of trade in which a manufacturer or wholesaler sells its products or services to consumers through a network of dealers and / or independent sales agents, but coordinated within a commercial network, whose Economic benefits are obtained by a single margin on the retail price, which is distributed by charging variable rates on the total revenue generated by all consumers and merchants and / or integrated into the independent distributors commercial network, with the volume of business that each component has been created.

2. among the manufacturer or wholesaler and the consumer is permissible only the existence of a distributor.

3. It is prohibited to organize the marketing of products and services when:

a) The economic benefits of the sales organization and not from the sale or service distributed to end users but the addition of new vendors, or

b) not adequately ensure that distributors have the appropriate labor contract or comply with legal requirements that are required for the development of a business.

c) There is a requirement for a minimum purchase of products distributed by the new vendors without repurchase under the same conditions.

April. In no event shall the manufacturer or wholesaler network operator may impose the same access to the payment of a fee or entry fee is not equivalent to the products and promotional materials, or training information available at a price similar to other homologous on the market and shall not exceed the amount determined by regulation.

The graduate program specializing in Quality Management and productivity, Faces, from the University of Carabobo, Valencia, Venezuela, worries over the chair of marketing, provide the basic knowledge necessary for future specialists consider the importance, relevance, scope and impact of the performance of the marketing function in mind regarding his role with quality and productivity, as well as to take into account the basic information, necessary to assist the performance management process power production and thus determine the importance of knowing how to satisfy consumer demand according to the characteristics of the products they request to meet your needs.

Do not forget that the term quality is used in the business, political and sociology-economic general. That is why the expansion of the framework of our operators who have moved from a self-protective attitude to a more open, expansive and proactive. The quality and productivity, today, as the key to success within the organization, have an impact on how to approach and develop any business initiative, which is obviously causing an evolution in the business model and entrepreneur.
The company’s comparative advantage lies in its ability, resources, knowledge and attributes, and so on., At its disposal, the same as those without competitors or that they have less than that makes it possible to obtain higher yields to those.

The use of these concepts is a continuous orientation toward the environment and a strategic approach by large companies as small, in the newly created or in the mature and generally any kind of organization. Furthermore, we should not overlook that the concept of success invites us to think of the idea of ​​”excellence”, ie, with characteristic efficiency and effectiveness of the organization as all part of the function of the market.

The Venezuelan company, our interest, can not ignore the relevance of both the scope of the quality and productivity in the present and be clear about the fact that lately has shown to be fully identified with the quality and productivity, although the current government has not given the importance that this involves.

The fact that the determinants of changes in quality and productivity efforts have been very significant in this and forces management to consider them as part of the success of the organization. This makes it necessary to empathize more with the role of marketing and its integration with production, to take seriously everything about the quality of products, markets move according to the needs of consumers and all the data that assist production management to produce the product that is demanded, highlighting the competitive advantages that favor it.

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