Archive for the ‘Marketing campaigns’ Category
Marketing campaigns through the Internet must be supported by various strategies including: Search Engine Optimization (SEO: Search Engine Optimization), advertising campaigns online (SEM: Search Engine Marketing) and presence in social networks (SMO : Social Media Optimization). SEO, SEM and SMO are the 3 most important strategies for positioning and supporting a good marketing campaign via the Internet.
The use of SEO tools is vital to correctly position a website. The professional development of a web page source code optimization and content is essential because it incorporates organic keywords business to the online campaign.
The use of SEM is effective tools to attract targeted traffic to the website and specific campaigns for products and services. The use of SEM strategies will define the objectives to be achieved, using not only Google Ad words, but considering all existing platforms (MSN Advertising, Yahoo, MIVA, etc).
Social networks are an excellent channel to establish a bidirectional link between the company and its users (customers and potential customers). Using SMO useful tools to improve competitiveness and loyalty of users through social channels like Face book, Twitter, Myspace, Tuenti, etc., And other professionals (Xing, LinkedIn, …). Now customers and potential customers are closer than ever. The company must be conscience to meet commitments to social networks in which it participates: Maintain regular updates, be consistent in all communication activities, encourage participation of customers and analyzing the observed behavior for future strategies.
Companies should use social networks to facilitate communication with customers so that they talk about the company and the company talk to them. In Solution’s, internet solutions, we will advise on the best way to promote your business through internet.