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The study UPS Business Monitor Latin America (LAMF), now in its fourth edition, shows that small and Medium Enterprises (Sees) in Latin America are finally seeing signs of recovery for the first time since 2008. The study shows that nearly 80 percent of Sibs surveyed projected an economic improvement over the next 12 months – and are planning accordingly. Although they have not returned to the performance levels seen before the crisis, Sees have confirmed a significant decline in labor force reductions and placed the Marketing and Sales as its main investment priorities for 2011, and include the administration of the supply chain as a strategy to increase their competitiveness.

“The study’s findings are the latest LAMF very optimistic considering that economic conditions for Sees in Latin America are improving, and are seeing opportunities for future growth,” said Romaine Sequin, President, and UPS Americas. “Sibs are stabilizing their workforce and are ready to invest in strategies that will help them take advantage of the boom that will bring 2011. The study LAMF is a resource that offers businesses of all sizes to help you stay aware of opportunities and trends in their region to enable them to develop business strategies that will enable them to grow their revenue. “

Since 2006, UPS made the study LAMF among the leaders of Sees for the views, attitudes and practices of decision makers in the region. The 2010 edition of LAMF was developed with the participation of over 800 Sees surveyed in seven countries in the region: Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic and Mexico.

It is curious and at least surprising that the analysis of the evolution of social media incidents arising inherent in the human. If we analyze the giddiness with which information spreads through social networks, we will realize how much important is the reputation not as a variable within the business plan or marketing strategy online to follow, but as a life philosophy.

Consider a business strategy implies the assumption of four pillars on which lay the foundation of our business.

Examine the importance of resuming talks, the need to establish ourselves in society and the importance of team building as a hub of social media presence.

Four Pillars, the dialogue in the center

To begin it is necessary to make themselves known to the employer transmutation 2.0 starts with the dynamism of the net, with the spread of goods and services that will meet the needs of users that were intended to reach and the ability to achieve not only the binding of these users, but also active participation in the diffusion process of our new business. Therefore diffusion, one of the cornerstones of our online marketing strategy.

Dialog, use the conversation as central variable is key to achieving a reputation-centered presence in social networks. It is not just to publicize our new business, but be aware that only through communication and active participation, will achieve a level of consolidated relationships whose outcome will translate into more traffic and more visitors.

The dialogue promotes research and facilitates awareness of the work of identifying needs, trends and new business opportunities.

As a result of a clear online marketing strategy based on the dissemination and dialogue, there is recruitment; third pillar of our new business, strengthening ties and increasing confidence among users resulting from a community that coheres around to the mutual satisfaction of needs.

Obviously, a business strategy that focuses on community building and in identifying and meeting needs will result in user loyalty. Taking loyalty as a process not unconditional, but focused on “low, but real uniqueness of human beings, to engage with a brand and be part of its exponential growth through the delivery of the unique qualities of the users who follow.