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How Latin America Business Monitor model
The study UPS Business Monitor Latin America (LAMF), now in its fourth edition, shows that small and Medium Enterprises (Sees) in Latin America are finally seeing signs of recovery for the first time since 2008. The study shows that nearly 80 percent of Sibs surveyed projected an economic improvement over the next 12 months – and are planning accordingly. Although they have not returned to the performance levels seen before the crisis, Sees have confirmed a significant decline in labor force reductions and placed the Marketing and Sales as its main investment priorities for 2011, and include the administration of the supply chain as a strategy to increase their competitiveness.
“The study’s findings are the latest LAMF very optimistic considering that economic conditions for Sees in Latin America are improving, and are seeing opportunities for future growth,” said Romaine Sequin, President, and UPS Americas. “Sibs are stabilizing their workforce and are ready to invest in strategies that will help them take advantage of the boom that will bring 2011. The study LAMF is a resource that offers businesses of all sizes to help you stay aware of opportunities and trends in their region to enable them to develop business strategies that will enable them to grow their revenue. “
Since 2006, UPS made the study LAMF among the leaders of Sees for the views, attitudes and practices of decision makers in the region. The 2010 edition of LAMF was developed with the participation of over 800 Sees surveyed in seven countries in the region: Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic and Mexico.
How to develop business marketing strategies
How can your customer buy? The buying process goes far beyond simply meeting a need of his client. Despite our efforts to persuade him with messages, attractive colors and images that go to the rational mind, customer awareness, the decision to buy latest happening in the subconscious. To succeed in your business you should focus your marketing strategy as a scientific study that aims to find out what the trigger that will trigger the purchase decision in the subconscious of your clients.
When developing a marketing strategy for your business, it is imperative that you forget your dreams, vision, goals and desires. Forget everything about your business, unless your client.
Do you know how it is?
Surely, the needs you think you have are very different from it needs.
In our effort to promote entrepreneurial skills in our four children, my husband and I always propose to keep their eyes open, find a need and then try to fill. However, we soon realized that it is not so easy to determine a real need.
Although this approach sounds logical, the process of purchasing a product from the client does not follow a logical procedure. One can see what others need, but not worth anything if they are not aware of their need.
What about performance at columbia business Intelligence
The Business Intelligence (BI) is a series of strategies and tools for the management and creation of knowledge through analysis of an organization.
For small and medium enterprises (Sees), Intel Lego developed solutions that can be used by the cloud (cloud computing), i.e. via the Internet and virtual servers at low cost, and requires no investment in infrastructure or staff expertise dedicated to information technology.
“We assure the unstructured data of an organization, digitize and combine it with structured and better decision-making in the company,” said Felipe Label, Intel Lego partner.
This said, it seeks to reach a niche market where the firm has not had a lot of participation because the services offered so far are large and medium enterprises.
Eduardo Granville in Monterrey, Nuevo Leon, founded the company, born convert oriented BI and processes that integrate organizational data into information for decision-making.
“This company of 300 employees does not sell software, but implementing technology projects that companies already have,” said Granville, its founder.
From 2008 to 2009, Intel Lego increased sales by 250%, earning him enter the Endeavor International Panel to verify it is a scalable business.
Intel Lego plans to close with a turnover of $ 40 million in 2010, up 34% over 2009, while in 2011 seeking to start its geographical expansion to other regions and similar growth to maintain margins at 35%.
That is why were able to enter for the second time, the International Panel, after failing to get the stamp of Endeavor Entrepreneur, saying that his company could not be scalable. However, on this occasion proved entrepreneurs increase sales by 250% only during the period 2008-2009.
“Showed great potential Intel Lego 4 years after the recent panel of California, exceeding the expectations of all the panelists about their scalability, quality and development,” said Ana Victoria Garcia, director of Endeavor, District Federal.
As part of its growth strategy, Eduardo Felipe Label invited to join the company as a partner and director of the commercial area, Felipe worked for Hewlett-Packard as a sales director for Latin America services.
“I believe that Endeavor will achieve a greater institutionalization of the company and support to Eduardo and Felipe in strategic planning by providing access to an international network that will give notion of foreign markets for a possible future internationalization,” said Garcia.
California’s international panel was attended by 35 entrepreneurs from 23 companies from countries in which Endeavor operates, such as Mexico, Argentina, Brazil, Jordan, Uruguay, Egypt, Turkey, Chile and Colombia.