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Electronic commerce is an item that, since its inception a few years ago, has been “fattened” to become a true competitor (if desired) for physical trading. Part of this growth is related to the integration of many small and medium enterprises.

Everything looks pink, but the reality is to give the category of sustainable e-commerce structure requires strong sales professional and a steady job. Here we are some points to consider if they want to improve the profitability of your online store.

First, has all the information quickly about potential shipping and conditions of sale for each product. It is the first thing a person needs to know to decide to purchase, and usually finds it cumbersome to have to go too far in the purchase process to access that information.

In the same vein, implements the possibility to follow an order through traceability systems. Among the major problems of e-commerce is trust “virtually blind” that is demanded from the buyer. Tracing the route of the product sold, you can eliminate or reduce this phenomenon.

Another important point is the stock: avoid out of stock offering, or better, keep a stock as complete as possible. There is nothing more annoying than to analyze a product, it corresponds with other options, chooses and finally find that is not available. If the buyer is determined, you may not find another option you can offer, but a seller other than the same product.

If there is anything that irritates us is when we have an appointment to present our services and the client cancels or has to come to our offices and is not presented. Frustrating, is not it? It happened on numerous occasions.

When I was in the field of direct sales presentations had to make my products. Also was in my house with potential recruits for my sales team. Success depended on these people comply with the agreed dates. If one failed, I was late 2 hours, resulting in lost time and money.

My teacher gives me the solution

In a talk with my teacher (executive director of sales), I told my daunting problem. “Diana, when we started the training, one of the most important steps I shared was to be in contact with the client before the appointment, he said. With how busy we walk today, if not keep in touch often, the customer will forget or will it was an emotional moment to make the appointment. And that’s your goal. Maintaining that prior contact for the customer to keep you in his mind, “he said.

My teacher was right. Since I applied the following strategy, greatly diminished in my presentations and maximize the use of my time. Now you step-step strategy-frustrating to decrease these cancellations.

First step

Send a postcard

Dated the appointment, immediately sends mail a postcard thank you to the client and remember the date, time and place of the appointment. This has two benefits:

1. The client is amazed to see the special touch you give different. It shows you’re professional and you go beyond the competition.

2. The postcard appointment strengthens your mind and you have another opportunity to speak to the benefit of the appointment.

Note: These postcards you can buy them in the mail by 0.22 cents (if you live in the United States or Puerto Rico). Or you can get Vista Print made for you.

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