Business Information

Archive for the ‘Potential consumers’ Category

Electronic commerce is an item that, since its inception a few years ago, has been “fattened” to become a true competitor (if desired) for physical trading. Part of this growth is related to the integration of many small and medium enterprises.

Everything looks pink, but the reality is to give the category of sustainable e-commerce structure requires strong sales professional and a steady job. Here we are some points to consider if they want to improve the profitability of your online store.

First, has all the information quickly about potential shipping and conditions of sale for each product. It is the first thing a person needs to know to decide to purchase, and usually finds it cumbersome to have to go too far in the purchase process to access that information.

In the same vein, implements the possibility to follow an order through traceability systems. Among the major problems of e-commerce is trust “virtually blind” that is demanded from the buyer. Tracing the route of the product sold, you can eliminate or reduce this phenomenon.

Another important point is the stock: avoid out of stock offering, or better, keep a stock as complete as possible. There is nothing more annoying than to analyze a product, it corresponds with other options, chooses and finally find that is not available. If the buyer is determined, you may not find another option you can offer, but a seller other than the same product.

Everyone wanted to talk to me. But all required personal information, the kind of information do not feel comfortable giving the first phones … And much less a dozen strangers!

So, given the complicated process, I decided to turn off my phone for a few days. I deleted all the emails and voice messages received and went to a bank to explain to me the options offered. For a moment it seemed that, due to the bombardment to which I submitted, would achieve none of these companies to take them into account. Weeks later, some still sending me emails. They said they understood my need and who could help me. But there was one company that really got her attention.

The first thing that attracted me was the title of your message: Do You Really Understand What It Means To Your Credit Score? And when opened, the following achieved his goal to get my attention and, above all, seriously consider this company for any future need.

“A Loan Today, Peace Tomorrow.

Dear Antonio:

We understand that not long ago were you interested in refinancing the mortgage on your property. And no matter what your financial situation then was not the result of your search, we still consider a potential customer value. That is why we want to offer some information that will surely find very useful, especially if you’re still considering refinancing … “

Immediately included a clear and simple explanation of what the scores mean financial and, more importantly, the conditions that are available according to your score. I felt that, to educate myself, gave me tools to handle any future negotiations.

And, to close:

“Thanks again, Antonio, considering XXX (name of company) as your partner to solve your financial needs.

Remember we are here to help! Sincerely “

How did this company get my attention?

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It is the most read newspaper in the island, portal is visited by 7 out of 10 people, making it the undisputed leader in both online and in the print edition in Puerto Rico.

What are the benefits for your business?

1. Positive Perception: The perception of your customers increases to see your article published in other media.

2. More Customers: We demonstrate the evidence when your potential customers visit your website or you’re talking to them in person. It is a powerful tool because it is a vote of confidence that the newspaper gives you.

3. More exposure on the Internet: People who do Google searches may encounter with your article, since sites that are updated more content are visited more often by Google.

4. Free exhibition: Again, to appear in Google is to get free publicity.

What were the steps I took to appear in the newspaper?

Plan of attack

You must have a plan of attack, as many entrepreneurs leave their goals when they see results immediately. It took 12 months to achieve appear in El Nuevo Dia Anyone give up, but my goal was clear and the plan even better. Everything was coldly calculated.

Study Section

I wanted my article appeared in the Sunday Business section. Studied the content, covering topics and articles published and picked up the phone.

Make the call

I contacted the editor to congratulate for the excellent publication, then said, “I write articles on business and would love to send some for testing. Could I send a couple of them?”.

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