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Success as a trademark of growth strategy

The Group has defined success as a strategy of growth and differentiation offer formats and trademarks that are tailored to the diversity of Colombian consumers.

Thus, it can provide services and products most appropriate for each type of customer, with formats and brands adapted to the reality of consumers in the big cities and municipalities downstream. Therefore, this week reconverted five of its stores in the Aura Valley.

Two new wineries Surinam
In the south of the Aura Valley, in places where previously functioned Carla supermarkets and Teague Cabinet, open two Surinam Bodegas. This is a close and familiar format, which thus reaches 51 points of sale throughout Colombia. Savings and economy Surinam offers customers layers 2 and 3 of the country. There you can buy a complete market and offers a broad portfolio of branded products Surinam.

And three new Success
On Friday May 7 Success brand will debut its new image in Medallion with the opening of three outlets under the concept of “Supermarket Success” with familiar staples displayed in spacious and well lit, which will provide customers comfort and ease when buying. There, the market will be the main protagonist: the prepared food section will extend its sales and portfolio. Fruits and vegetables will improve your presentation and availability of products.

In addition, it will offer a greater variety of dairy and frozen. Of course, the points program and extensive credit facilities and payment will be present, as well as the typical service success.

How to sell electronic goods through online channels

Electronic commerce is an item that, since its inception a few years ago, has been “fattened” to become a true competitor (if desired) for physical trading. Part of this growth is related to the integration of many small and medium enterprises.

Everything looks pink, but the reality is to give the category of sustainable e-commerce structure requires strong sales professional and a steady job. Here we are some points to consider if they want to improve the profitability of your online store.

First, has all the information quickly about potential shipping and conditions of sale for each product. It is the first thing a person needs to know to decide to purchase, and usually finds it cumbersome to have to go too far in the purchase process to access that information.

In the same vein, implements the possibility to follow an order through traceability systems. Among the major problems of e-commerce is trust “virtually blind” that is demanded from the buyer. Tracing the route of the product sold, you can eliminate or reduce this phenomenon.

Another important point is the stock: avoid out of stock offering, or better, keep a stock as complete as possible. There is nothing more annoying than to analyze a product, it corresponds with other options, chooses and finally find that is not available. If the buyer is determined, you may not find another option you can offer, but a seller other than the same product.

Communication becomes the main thing in business with customers

Everyone wanted to talk to me. But all required personal information, the kind of information do not feel comfortable giving the first phones … And much less a dozen strangers!

So, given the complicated process, I decided to turn off my phone for a few days. I deleted all the emails and voice messages received and went to a bank to explain to me the options offered. For a moment it seemed that, due to the bombardment to which I submitted, would achieve none of these companies to take them into account. Weeks later, some still sending me emails. They said they understood my need and who could help me. But there was one company that really got her attention.

The first thing that attracted me was the title of your message: Do You Really Understand What It Means To Your Credit Score? And when opened, the following achieved his goal to get my attention and, above all, seriously consider this company for any future need.

“A Loan Today, Peace Tomorrow.

Dear Antonio:

We understand that not long ago were you interested in refinancing the mortgage on your property. And no matter what your financial situation then was not the result of your search, we still consider a potential customer value. That is why we want to offer some information that will surely find very useful, especially if you’re still considering refinancing … “

Immediately included a clear and simple explanation of what the scores mean financial and, more importantly, the conditions that are available according to your score. I felt that, to educate myself, gave me tools to handle any future negotiations.

And, to close:

“Thanks again, Antonio, considering XXX (name of company) as your partner to solve your financial needs.

Remember we are here to help! Sincerely “

How did this company get my attention?

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