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Deusto and the School of Business Administration, provides all the requisite skills to function professionally in the field of marketing and sales. It has several examples of the Spanish market, in particular, small and medium enterprises.

The program is aimed at professionals in the field of marketing and sales who want to improve their skills and knowledge, and people with responsibilities for SMEs seeking to strengthen their sales strategies, delivery, advertising, etc. It is also designed for those with no experience, want professionally geared towards the field of marketing.

For the completion of the course, students enrolled in the same campus have access to online, which is a meeting point for all students, which put doubts, share opinions about the materials, etc.

The faculty advisor is a key figure, as well as being a specialist in the field, is both a professional who assists educationally properly understand each topic.

The course content was created by Deusto and the School of Business Administration, and is updated constantly to provide the most current information. Thus, the course focuses on the practice of the materials in a real business environment.

If there is anything that irritates us is when we have an appointment to present our services and the client cancels or has to come to our offices and is not presented. Frustrating, is not it? It happened on numerous occasions.

When I was in the field of direct sales presentations had to make my products. Also was in my house with potential recruits for my sales team. Success depended on these people comply with the agreed dates. If one failed, I was late 2 hours, resulting in lost time and money.

My teacher gives me the solution

In a talk with my teacher (executive director of sales), I told my daunting problem. “Diana, when we started the training, one of the most important steps I shared was to be in contact with the client before the appointment, he said. With how busy we walk today, if not keep in touch often, the customer will forget or will it was an emotional moment to make the appointment. And that’s your goal. Maintaining that prior contact for the customer to keep you in his mind, “he said.

My teacher was right. Since I applied the following strategy, greatly diminished in my presentations and maximize the use of my time. Now you step-step strategy-frustrating to decrease these cancellations.

First step

Send a postcard

Dated the appointment, immediately sends mail a postcard thank you to the client and remember the date, time and place of the appointment. This has two benefits:

1. The client is amazed to see the special touch you give different. It shows you’re professional and you go beyond the competition.

2. The postcard appointment strengthens your mind and you have another opportunity to speak to the benefit of the appointment.

Note: These postcards you can buy them in the mail by 0.22 cents (if you live in the United States or Puerto Rico). Or you can get Vista Print made for you.

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Higher education institutions, public and private, create strategies to link with the business sector to fund development of small and medium enterprises sector, which constitutes 99.8 percent of the country’s business base and important engine for national development, because it generates more than 52 percent of GDP, said the rector of the Universidad Autonomy del Estrada de Mexico, Eduardo Gaza Liege.

By participating in the panel discussion “Developing SME = Employment Growth in Mexico. Business Summit 2010 “Time off: Actions for Change”, which takes place in the city of Toucan, the rector of the UAEM spoke of the potential that universities have to ensure the creation, retention and new business expansion and employment.

In this context, Gaza Liege recalled that Mexico State Leading Academic holds the presidency of the Mexican Association of Centers for the Development of Small Enterprises (AMCDPE), which provides free advice, training and small business incubation, in order to link higher education institutions with industry.

He explained that through AMCDPE promotes the business model Development Centers Small Business-Small Business Development Centers or Specs, through which they provide consulting services, consulting, training and information to Sees.

However, he said Gaza Liege; the Association seeks to accompany Sees and link with the sectors, which can facilitate their growth, allowing real-time business with more than 750 000 companies in the United States and more than 100 thousand SBDC that country.
In addition, there was the rector of the Autonomous State of Mexico, provides access to market intelligence system that includes statistics Sydney dereference to support market research and sales planning and marketing and export strategies.