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Google Webmaster Central Blog in speaking openly about what has been and what is Page rank and how hypodermic the relevance of a page without using page rank.

Page rank

Until 2009, the page rank (numeric value set by Google to determine the relevance of a page) was the fundamental value to determine how important was a page. From this year, Google decided to play down and started working in a different way, now had two values, one public and one private page rank, the latter being the private (and hence unknown), which actually determined the position within the results page.

It ended this way an obsession of any SEO consultant to know at any cost and increase the value and favor to focus on other more important to their websites. How can you measure the popularity or relevance of a page without using the page rank?

Even without taking into account the numerical value, we may be able to know the relevance of a page peering other metrics. The answer to this approach is simple, look at those metrics that directly give information about earnings / conversion of your pages and not worry about the rankings and positions they occupy. More importantly, analyzes and gives more weight to those metrics that are updated daily, weekly or monthly and downplays others, like page rank, which are updated only a few times a year.

Some suggestions on metrics that we should consider are the following

1. Conversion Rate
How often and from where it converts the people who come to our site (objectives defined in our websites).

2. Bounce
How often do people leave our site and from which pages.

3. Click through rate (CTR)
Difference between the times it appears in the results and clicks (this can be consulted from Webmasters Tools).

Personally I would say that of all these, the most important are the CTR and conversion rate because, no matter how well it is positioned our site, if users do not click on our results or not we make become within our pages, we will not get good results, so once again, we reiterate that there are important metrics that page rank to determine whether a page is or not relevant.

Many individuals, for income, a salary through the use of technology intern, create a special web page, better known as “Forum.” The forum created is: to talk about animals, pets, consumer protection, weapons in general, fashion, international cuisine, cars, motorcycles, decoration, etc.

No matter what you believe, this website is to capture the attention of fans and all those individuals who sympathize with the subject. Supporters are enrolled for free, are given their password, password, prior requirement to provide moderators: your full name, your email address, your occupation, your ID number, your cell phone number.

The Forum, as a web page has spaces, which are to promote ads, articles, sales of miscellaneous services relating to the topic you is engaged.

So have the creators of a forum or website, they have different sources of income, which are these:

1. – They charge the sponsors for a banner of them on your site.

Each sponsor put it their emblem, which is seen by all members. So the auspiciousness gradually become members of the forum on their customers. A sponsor sells a product, other sponsor offers a service, each one of the sponsors offers something different for users and forum members.

Just as a TV channel, a TV show, has numerous sponsors, so the forums have many sponsors who support them to sell their products. To whom? members of the forum. When a new sponsor, greet him with applause, congratulations, it is reported, so that members know. Each new sponsor, it means money to the owner of the website, so it is a cause for joy.

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