How Business Management strategies in order to improve the competitiveness of farmers
Author: Michelle Leonny
In order to improve farmers’ competitiveness, the Business Management Center (FMC) presented Araucaria Management System Information (SGI), which was developed with support from the Ministry of Agriculture, through the Foundation for Agrarian Innovation (FIA).
This activity was conducted in the framework of the seminar “Innovation and the use of Information Technology and Communication (ICT) in agriculture.”
As a Center of Management, the agency aims to create new capabilities and skills to enhance efficiency in handling management and improve business results. His target audience is individual producers and help organizations dedicated to food production and rural tourism in the region of La Araucaria.
For this reason, it was necessary to create a technological tool that would make it more competitive for farmers. Thus was born the System Information Management whose goal is to collect, centralize, organize and optimize the data transfer, and they reach the producer in a timely manner.
In this context, the executive director of FIA, Mechanic, noted, “Increased use of ICT in production systems is a key factor in increasing the productivity of the sector. That is why the Foundation has led in recent years, a comprehensive Rural Connectivity Programmed in various parts of the country that focuses on three lines: digital connectivity, information content, and digital training. “
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