Business Information

It is interesting to see how the concepts of CRM is increasingly mentioned level of business publications, seminars, meetings, etc. Many of us are already working on the implementation of some elements related to CRM, but still find that there is confusion and lack of information about the real implications of a CRM strategy. This article aims to try to explain in a simple menorah, which means a strategy of centralization in the Client.

What is CRM? … … Will you remember all the definitions you’ve heard in seminars, lectures, software demonstrations, or read magazines, white papers and more … have now in mind those that define what is CRM very commonly used that is not …. I do not want to remind you the same, that there are thousands of documents and Web sites where you can find definitions highly sophisticated or extremely simple too. I would like to describe what I mean by CRM from a practical standpoint.

First, I believe that CRM has been a lifetime since man began to trade or barter. Perhaps the symbol as such is recent, but the concept behind this is as old as commerce itself. There have always been buyers and sellers and marketers have always tried to “captive” to their buyers through various mechanisms. I think from the beginning of time anyone has started a business process has tried to convince customers of the qualities and importance of your product or service.

Here comes out a factor, which is the center of a CRM strategy and the customer. As defined by Ted Levity “the raison deter of a business are the customers” no business without customers, without customers there is no value creation. Therefore, when I think about CRM that comes first to mind is the concept of Customer.

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