Business Information

When I was in the field of sales of beauty products, always refer customers requesting. Do the same. If you tried the client well, do not be afraid to ask names of familiar people with a need for your products or services. Achieved any sales, reward that referred you, either monetarily or with a call or postcard of thanks.

Obstacle: Attracting customers outside of my geographic area

Solution: Why do I have to go to your town if I can get the goods on mine? Interesting question. I go to the town of Manati, which is 40 minutes from mine because I like having stores (Kmart, Kress, Wal * mart, etc.). The problem here is that if you have no business near places like these, then you have several obstacles.

I have not really a solution instantly. Touch-depth study business, but I would like to write to me the reasons why a customer has to go to your town if you are retired. Have you thought about a website?

Obstacle: little traffic despite being in a mall. The store is at the bottom and not much movement
Solution: Create pamphlets and pay him a boy for distribution in areas rich in potential customers. To work, offers an excellent discount with a deadline.

If the mall does not let you do this, how partnerships with stores that do not directly compete with you? I am a firm believer that you have to lose to win. Example: My store does not have traffic, do yours. I give you a good percentage of commission in return for which I recommend. I had a loss, but with the retention and follow-up I have more opportunities to attract you again and that I have to pay no commission. Read the article Strategies for Customer Return to your establishment and / or Web page. It is about a mall store.

Obstacle: I need to boost sales

Solution: There are two ways to increase sales.

1. Increasing the amount of purchases per customer

I always use the example of the beauty supply where I buy my hair products. I spend $ 20.00 per month. If the representative offered me auxiliaries, increasing the possibility of buying more. In your business, what products or services can be packaged for the customer to invest more?
An example would be a workshop. I’ll change the oil. Offer me a wash to a 50% discount if you buy that day washing. Better yet, as a promotional special date. “Washing car at 50% if you buy the oil change. Only Saturdays”. What do you pack to increase sales?

2. Increase whenever the customer returns

Think about how you can create services that need to be prepaid or purchased monthly. Again, in the case of the car wash could offer a special discount for customers star. These are special packages for the customer only purchases the monthly service fee, charged to your card every month.

Better yet, offer a more personalized service where the customer pick up the car at home (great for professionals who do not have time). Remember, sometimes the price is not what matters. Is convenience. So I bought a gallon of milk more expensive in small stores that are near your home. Convenience!

Obstacle: New Product. People do not trust

Solution: Create a folder with actual customer testimonials. Write you a testimonial signed with the name and town. Share these testimonials in all your communications. Whether brochures, web pages or in person with potential customers.

Important: The testimony talk about results. Not the same “Your products are excellent” to “Thanks to your product had an increase of 30 %…”. Make it sound real. Names, addresses, town where the client resides, and a photo if possible. Another strategy that has just occurred to me is that you record the testimony of the client, remove the tape recorder in front of potential customers and enjoy the most effective sales closing!

Obstacle: Consumers are going to the Internet. Sales are down

Solution: What are you waiting for your website?
Obstacle: I’m new home sales. I want to be the best!
Solution: Work hard, treat your customers like royalty, genuinely loves another and the rest will fall into place. Do not forget to use the power of your current customers.

I remember when I lived in Los Angeles and the owner leased it to the fourth received a bouquet of flowers on Mother’s Day, a postcard on Saint Valentine’s Day and a special gift in the Christmas season from your vendor . The interesting thing is that he had bought that house for over 3 years!

Obstacle: Sales have slowed considerably.

Solution: Pick up the phone and have a pleasant chat with a couple of customers. Asks for suggestions to improve service, products, your business. Is that tastes have changed? Did you enter a new competition? Are they going to the Internet? Find out all this with your current customers.

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