How Business Administration and Accounting Francisco Hernández
Author: Michelle Leonny
Perhaps more than once have exclaimed, “The success of this place is its location.” Have an innovative project is the beginning of every good endeavor, but if the company is not located in a strategic location, where it identifies the target audience of no uses that creativity. The location relationship – successful business is very important and is one of the most employers left in the end, says the independent real estate consultant, Claudia Elena Garcia.
The first step in defining the location of a company is to conduct a market study of housing supply that exists in the area consider installing suitable for business, says the coordinator of the Entrepreneurship Program at the Faculty of Business Administration and Accounting from the UNAM, Francisco Hernandez.
Once you identify the various real estate options, analyzes the potential of that area, that is, how are customers out there pass (how many years have, what they do, what their income on average?) To gather this information, you can hire a real estate specialist; there are companies that sell plans for cities with this type of information, classified by delegation or sector. Alternatively, during the performance of your business plan you need to define these indicators, as part of the market assessment, says the specialist UNAM.
The other option is to use cameras or confederations of each sector (as your line of business); there are studies of specific business application in the city of interest. If you choose to operate a franchise, the specialist in real estate should consult the expansion program undertaken by the master franchise; there you will find its growth strategy and coverage of each unit and districts where there is still possibility of opening the business.
To ensure that your choice is correct, you need to make an investigation of vehicular and pedestrian traffic. Claudia says that the best approach is a combination of both, to identify what type of motion occurs in the area of your choice.
What are the positive indicators regarding pedestrian traffic? The counselor said that if traffic around 1.500 people per hour is a good place, but when the figure is less than 750 people, equivalent to 12 per minute, the area is not recommended.
In terms of location, usually the end of the street or corner better because they have greater visibility. The next option is half a block, and if you offer a local hidden, then it should take.
In traffic, Garcia considered a good location when, while traveling by car, you can see the room 50 seconds before turning against him. If you have problems approaching the store, then not worth it placed there.
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