Productivity and quality to support the success
Author: Michelle Leonny
The graduate program specializing in Quality Management and productivity, Faces, from the University of Carabobo, Valencia, Venezuela, worries over the chair of marketing, provide the basic knowledge necessary for future specialists consider the importance, relevance, scope and impact of the performance of the marketing function in mind regarding his role with quality and productivity, as well as to take into account the basic information, necessary to assist the performance management process power production and thus determine the importance of knowing how to satisfy consumer demand according to the characteristics of the products they request to meet your needs.
Do not forget that the term quality is used in the business, political and sociology-economic general. That is why the expansion of the framework of our operators who have moved from a self-protective attitude to a more open, expansive and proactive. The quality and productivity, today, as the key to success within the organization, have an impact on how to approach and develop any business initiative, which is obviously causing an evolution in the business model and entrepreneur.
The company’s comparative advantage lies in its ability, resources, knowledge and attributes, and so on., At its disposal, the same as those without competitors or that they have less than that makes it possible to obtain higher yields to those.
The use of these concepts is a continuous orientation toward the environment and a strategic approach by large companies as small, in the newly created or in the mature and generally any kind of organization. Furthermore, we should not overlook that the concept of success invites us to think of the idea of ”excellence”, ie, with characteristic efficiency and effectiveness of the organization as all part of the function of the market.
The Venezuelan company, our interest, can not ignore the relevance of both the scope of the quality and productivity in the present and be clear about the fact that lately has shown to be fully identified with the quality and productivity, although the current government has not given the importance that this involves.
The fact that the determinants of changes in quality and productivity efforts have been very significant in this and forces management to consider them as part of the success of the organization. This makes it necessary to empathize more with the role of marketing and its integration with production, to take seriously everything about the quality of products, markets move according to the needs of consumers and all the data that assist production management to produce the product that is demanded, highlighting the competitive advantages that favor it.
Consider that the market management in an organization, not a product of chance or arises spontaneously created and is achieved through a long learning process and negotiation by all the members representing that shape the dynamics of organizational behavior, as shareholders, directors, employees, creditors, customers, competition and market, and finally, the government and society in general.
An organization, whatever your activity, if you want to maintain an adequate level of competitiveness in the long term should be used before or after test procedures and formal decisions, framed in the context of the “strategic planning of markets.” Take into account that the function of markets is a process to systematize and coordinate all the efforts of the units within the organization designed to maximize overall efficiency.
The fact, that to understand the concept of quality and productivity associated with market management, it is useful to go through the concept called “paradigms”. A paradigm is defined as a model, theory, perception, assumption or frame of reference that includes a set of rules and regulations that establish parameters and suggest how to solve problems successfully within those parameters. A paradigm becomes a filter or lens through which we see the world rather than on a strictly visual level, but rather a perpetual, comprehensive and interpretive.
The chair of marketing for specialty graduate program of Quality Management and Productivity Faces, University of Carabobo in this regard notes that the quality and productivity is not just about the product or service itself, but the improvement is permanent appearance, functioning of organizations, management, consider the firm as a gigantic machine, where each worker, from the manager, to the lowest official level in the hierarchy are committed to business goals.
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