Posts Tagged ‘promotion’
Digital Content holds an increasingly prominent role in the promotion and development of economies and modern societies, as it is an instrument for wealth creation in the context of knowledge economy and development engine of the Society of Information.
The new forms of use and marketing of content on the Web are materializing new business opportunities and social initiatives hitherto unthinkable as traditional models. Aware of this importance, companies worldwide are adapting their business logic to the new paradigm of information exchange, availability of services and customer relationships based on business models that offer legal tenders, quality and affordable content, which the public can access.
The Content Industry is formed by the music industry, film, television, radio, video games, books and periodicals, both in its physical and digital. In the last decade, the contents have undergone a real transformation, evolving from traditional to digital formats, as necessary and appropriate to constant innovation in the way of creating and COM modification to generate new business and boost wealth in this industry.
In addition, under the impetus of the government, Spain has a high deployment of broadband lines and 3g. This allows the market of potential users of new content to multiply significantly. Over 70% of the Spanish population is consuming some content, which demonstrates the high degree of “digitalization” of our society.
The Content-generating industry revenues in 2009 in Spain about 15.174 million euros, up 10% over 2003. In addition, the decrease caused in the past two years by the current economic crisis has been only 4%, far from what other industries have been accused as 20% in construction, 18% in the automotive or 9, 8% in business services. Therefore, a leading sector requires our full attention.